Monday, 19 October 2015

Introducing the new Bugaboo Diesel Denim collection Buffalo and tailored fabric set for Bugaboo Donkey

Bugaboo are thrilled to announce the reveal of the second Bugaboo by Diesel collection. Bugaboo and Diesel have bundled their creative and rebellious spirit to design a collection that takes the iconic lifestyle brand’s DNA as a starting point: Denim. Two new pushchairs are taking centre stage this time round with a complete makeover for the all-terrain pushchair, the Bugaboo Buffalo, and a Tailored Fabric Set for the convertible pushchair, the Bugaboo Donkey. The military-inspired Bugaboo by Diesel Cameleon3 from the first collection will also remain available in store.

We know that accessories make the difference, so they have added a matching denim bag with leather details to the collection, featuring functional inside pockets for parents on the go. To complete your pushchair wardrobe there is even a special-edition Bugaboo by Diesel Seat Liner, Footmuff, Parasol and Mosquito Net in camouflage print from our first release.

Bugaboo by Diesel Denim collection
This time the focus lies on Diesel’s denim heritage; the Bugaboo by Diesel Denim collection features a washed and specially-treated denim that is effortlessly stylish. The denim is hand- ripped, distressed, and features paint splatters in various denim hues. Over time, the denim will naturally fade, just like your favourite pair of jeans would. Thanks to the Bugaboo by Diesel Denim collection, denim lovers will be sure to stand out in a crowd!

The Bugaboo Buffalo by Diesel comes in a blue anodised chassis, washed denim sun canopy, carrycot and seat, and many new and interesting details. The central joint, for instance, is based on a rivet you will find on your Diesel jeans, the wheel rims have been coloured blue to complement the denim fabric, and the hand-treated fabric itself has been given a unique finish with paint splatters. Black, leather-look details on the handlebar and seat give the pushchair a rebellious touch. There is also a matching bag in denim and leather which can be hung on the handlebar of the Bugaboo Buffalo.

The Bugaboo by Diesel Denim collection also comes as a Tailored Fabric Set for the Bugaboo Donkey, featuring an extendable sun canopy in washed denim and carrycot apron.

Fashionable Parenting
Once again Bugaboo step into the world of fashionable parenting exploring those almost unbearable moments that parents face, and telling those small ironic stories with a smile.
To illustrate the funny and sometimes messy side of fashionable parenting, children were invited to the set of their latest campaign, where they ran riot with squirt bottles and released their creativity while creating the original background for the photo shoot, wearing Diesel Kid jeans. To accompany the iconic campaign image, a making-of video showing these great moments will be released.

RRPs as follows:

Bugaboo Buffalo by Diesel Denim is £1089 / 1299 euros
Tailored Fabric Set for the Bugaboo Donkey is £139,95 / 69,95 euros Sun Canopy for the Bugaboo Donkey is £89,95 / 109,95 euros
Bugaboo by Diesel changing bag is £134,95 / 109,95 euros 

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