Tuesday, 21 January 2014

NO ADDED SUGAR baby and children's clothing brand review. A sweet and trendy brand of must have wardrobe pieces. Classic collections and trendy, slogan tops amongst designer, fashionable pieces for the young trendsetters

No Added Sugar has grown so fast as a company in the time that I have known the brand and in the time that I have been buying their clothing. The company started in 2001 in London after Deborah Medhurst (company founder) had a simple desire to create witty baby t-shirts. The company grew from a small range of baby t-shirts being produced and Deborah calling various shops/stores for appointments to see if they would stock her range. The response was amazing and all buyers placed an order. Deborah soon found that she was taking one then two and then more and more postal bags of orders to the Post Office, all managed from their loft at home supplying businesses as well as offering a postal service to customers. Soon they were launching a full collection in 2007 and they fast grew into the company that it is now, working from their barn in the Hampshire countryside and also stocking stores globally with their collections. Catering for babies and children from 0-12 years the range has expanded over the years and in more recent years has seen the addition of accessories to outfits too.

                    No Added Sugar A/W 2006 collection                          No Added Sugar A/W 2007                                                                                                                                collection

It was in 2004 that I started buying No Added Sugar. A small shop locally to me stocked some items and I had a one year old daughter that needed clothes. I can remember her first No Added Sugar piece which was a pink playsuit which said 'Born to be Spoilt' in big lettering and then in small lettering underneath it said 'All major credit cards accepted'! The No Added Sugar logo embroidered on one leg and a small No Added Sugar red label on the outside of the neck area too. This is where my obsession began and it grew fast.

Where my buying began, the Born to be Spoilt playsuit

The envelope neck playsuits and baby tops were a lovely thick good quality material made from 100% premium interlock cotton and are always available in an array of classic slogans as well as new ranges every season. 

I was a particular fan of their lambswool jumpers and also their sweaters. My daughter had 2 lambswool jumpers. One was a baby pink colour with a heart tattoo design on the front and Mummy and Daddy written on it (was also available in baby blue) and also a bright pink one with Hell Raiser written on the front (pictured). The sweaters were equally as nice. We had a baby pink one with Sweet Enough written on the front. I would love to see some of the old classics make a re-appearance, especially the lambswool jumpers!

 The lambswool Hell Raiser jumper                   A glimpse of the Yummy Mummy long sleeve                                                                                                                top

Long sleeved 'Enjoy Chocolate' slogan top, same style as their classic 'Enjoy Milk' baby top

Slogan t-shirts that have remained classics over the years are 'Mummy's New Man',  'My Heart Belongs to Daddy',  'Pirate',  'Menace' and 'Enjoy Milk'. Along with newer designs with every season No Added Sugar never fail to bring out a collection that has you wanting it all and more. 

 This was a gorgeous 2 piece floaty top and bloomers set from 2008                  'L plate' playsuit

'Mummy's arm candy' pink striped top, one of my favourites! 

Over the years since 2004, and 3 more children later!, No Added Sugar items have remained part of my children's wardrobes alongside other brands and styles. I tend to pick out the Roley Poley trousers for my son quite a lot at the moment as they are comfy, roomy and elasticated around the ankle which is good for a toddler on the go. These trousers are also roomy enough to accommodate a cloth bum, something that I find most manufacturers do not cater for these days and I know a lot of cloth bum Mums who have trouble finding trousers to fit. The Roley Poley trousers do the job and I am in love with the greys, teals and blues stripes we currently own. My 7 year old always looks good in a No Added Sugar dress or playsuit. Currently wearing the Cimbalom denim playsuit which is a short playsuit but in the winter we add tights and a long sleeve top so she can wear it all year round. A lovely dark denim with gold stitch and zip detailing. She also had a summer playsuit in a gorgeous floral design too. She would pick it to wear a lot as it was easy to wear, she only had to choose that rather than separate shorts and t-shirt, it was comfy and she loved it to go out and play. 

My daughters floral summer playsuit (Spring/Summer 2012) and wearing her 'Sangria' dress (Autumn/Winter 2012)

My youngest wearing Lozenge & Bigsmoke colour Roley Poley trousers & matching 'First Love' top (Spring/Summer 2013)

Roley Poley trousers in paddling pool & vanilla colour (Spring/Summer 2013). Roley Poley trousers feature a side packet to the leg with embroidered white No Added Sugar bunny ears logo popping out from the pocket.

The Autumn/Winter 2013 collection entitled Spirited was made up of the classic tops plus new slogan tops, gorgeous knitwear as well as tailored pieces, coats and also accessories. 

Prices for baby long sleeve tops are £22 and short sleeved tops are £18. (Some 50% off sale at the moment)
Roley Poley trousers are £32 (some styles £17.50 sale prices)
Dress prices vary between styles and range from £59-£79 (£22.50-£39.50 sale prices)
Baby boy knitwear ranges from £45 for the Bonny cardigan (currently £13.50 sale price) to £65 (£32.50 sale price) for the Fairweather Friend playsuit.

Current Autumn/Winter 2013 outfit, just a couple of pieces of what we have purchased recently. Dixy trousers with Tom Neat wool long sleeve top. A favourite outfit of ours at the moment. 

Prices are low on these items at the moment as they are currently running their winter sale. I have placed 2 orders recently, although these were all for my youngest son and I do need to try out some more clothes for the older children. 

Overall prices are higher than your average store but we have key items in our wardrobes amongst other brands, shopping in their sale is also good for stocking up on the key pieces that you loved. I do however tend to grab the No Added Sugar items from the wardrobe more often than not (if they are washed quick enough after their last use!) as I really love the styles. designs and colours at the moment. The fit is always good, they wear well and wash well too. For a few key staples to build and accessorize a wardrobe off I would say the pieces are worth it. For the look and good quality and for something different from the norm. 

I am currently eagerly awaiting the new Spring/Summer 2014 collection to see what there is and I am still keen to try out the coats/blankets from the Autumn/Winter collections too. 

They also have a fabulous annual sample sale every year at their base in Hampshire which I would love to get to this year as it always looks amazing from the pictures and there are amazing bargains to be had. 

I look forward to following the No Added Sugar brand in the years to come, as my youngest grows up from the baby clothes into the boys clothes and beyond, it continues to get bigger and better every year. Which isn't good for the bank balance but oh so good for the children's fashion market. 

Shop the entire No Added Sugar collection for current Autumn/Winter collection bargains and keep a look out for the new Spring/Summer collection coming soon. The website offers UK delivery as well as Europe, USA, UAE & Kuwait, Australia, New Zealand as well as lots of other destinations (please check the website for shipping details). 


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