Friday, 3 January 2014

New Year 2014. New Year, New You, New Bugaboo. Bugaboo Cameleon3 Henley & Bugaboo Cameleon3 Classic collection. Plus upcoming Bugaboo & Diesel collaboration. Celebrating the origins of Bugaboo





Happy New Year 2014. As we step into the New Year I have found myself in search of a new pram, again.
I'm not sure what to get yet but this news from Bugaboo coincides with my pram research quite well!

Currently standing in the Harrods pram department is the new Bugaboo Cameleon3 Henley edition, named after the location of the UK head office and exclusive to Great Britain. Dressed in a dark grey canvas with a dark blue micro fleece on the inside, a shiny grey adonised chassis and a leather look hand stitched handlebar and carry handle. The Cameleon3 Henley epitomises the style, history and charm of the great British countryside. Available exclusively at Harrods now and in selected retailers nationwide from 1st January 2014, the Cameleon3 Henley has a recommended retail price of £929. I visited Harrods over the Christmas period to take the children to see Santa but I did make a diversion into the nursery department for a closer look. As ever it is the fantastic Cameleon3 design but with that extra special detailing to it. The handle felt lovely and soft to touch and the microfleece inside gave an extra added comfort feel to the pram. The colour, although subtle, is still stylish and also practical and it looked stunning on its stand in Harrods. The Cameleon3 Henley will not disappoint.




Bugaboo Cameleon3 Henley edition in pushchair mode


Bugaboo Cameleon3 Henley edition with carrycot



THE CLASSIC COLLECTION.

This Spring Bugaboo returns to the great classics and introduces the Bugaboo Cameleon3 Classics collection Navy Blue and the Bugaboo Cameleon3 classic collection Khaki. The base fabrics and tailored fabric sets in navy blue and dark khaki feature an off white quilted lining inside an extendable sun canopy, the carrycot and the mattress. Elegant combinations for the perfect, sophisticated look. It goes to show that classics never go out of style.

From the 1st February 2014 for a period of two months the Bugaboo Cameleon3 Classics collection Khaki will be exclusively available in John Lewis and the Bugaboo Cameleon3 Classics collection Dark Navy will be exclusively available in Mothercare. The full Bugaboo Classic collection will be available in selected stores nationwide from 1st April 2014.

The Bugaboo Cameleon3 Classic collection retails at £849.

Having owned a Bugaboo Frog (no longer available) way back years ago I loved the quilting detail that it had inside and I am so pleased to see it make a comeback through the classic collection styling on the Cameleon3 base.



Bugaboo Cameleon3 Classic collection Khaki


Bugaboo Cameleon3 Classic collection Dark Navy



BUGABOO SO MANY STARS APP


To celebrate the launch of the autumn 2013 collection of their multi-year collaboration with The Andy Warhol Foundation for the Visual Arts, design brand Bugaboo bundles unique, never published hand drawn illustrations of Warhol’s SO series into a fun app. The So Many Stars – Andy Warhol app lets children acquaint themselves with the legendary pop artist’s world in a playful way.
The new app explores Warhol’s whimsical drawings from the 1950’s illustrating the concept of “So” and invites children to discover what happens inside of the “So” animations. That discovery starts when touching objects on the different pages, like making dogs grow, eating spaghetti and letting fish jump out of the water. There’s no right or wrong, it’s purely about discovering Andy Warhol’s world in a cheerful graphical way.


Available on the App Store or on bugaboo.com. The app is available at all other times for £1.99 and revenue generated by all sales will contribute generously to The Andy Warhol Foundation’s endowment from which it distributes grants in support of contemporary art.

Quick APP facts

*   available now!
*   for children 2 – 6 years old
*   available for iPad & iPad mini
*   19 interactive animations

Andy Warhol + Bugaboo Autumn 2013 Collection
The launch of the app coincides with the launch of the Andy Warhol + Bugaboo autumn 2013 collection. The collection highlights “Happy Bugs” and “So Many Stars” Collections that are based on artwork of the 1950’s, displaying cheerful hand drawn illustrations from Warhol’s pre-Pop period as a famed commercial illustrator in New York City. The “Happy Bugs” collection is now available in-store nationwide. "So Many Stars" is only available outside of the UK.  For a retailer near you, please visit bugaboo.com/retail-locator.




Bugaboo So Many Stars App






BUGABOO AND DIESEL JOIN CREATIVE FORCES

The new year looks promising: Bugaboo, the mobility brand known for its
breakthrough design of pushchairs, and iconic lifestyle brand Diesel today announce a 3-year
collaboration that will see the creation of three different collections. The first one is expected to hit
the market in Autumn 2014, and it is already clear that the new Bugaboo by Diesel will be
reflecting Diesel's irreverent spirit and approach.

Founder of Diesel, Renzo Rosso, says "Diesel is known for its alternative mindset and philosophy:
creativity, innovation, unpredictability. We like to apply our lifestyle approach to an array of
different products, we did it with cars (our Fiat 500) and motorbikes (our own Ducati Monster), now
it is time to tackle another ‘engine’, different from everything we've done so far, and we will
obviously do it in true Diesel DNA."

"We're very proud of this new collaboration, Diesel is such an authentic innovative brand,”
enthuses Max Barenbrug, Chief Design Officer and founder of Bugaboo. "Their inspiring
inventiveness and rebellious spirit will certainly give our designs a truly unexpected edge and we
look forward to launching our first collection together.”



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